At the moment, its 1:30AM Wednesday (time when I started writing this post). I actually had no plan to write this post but after looking at the twitter frenzy and list of post that piled my feeds throughout the day forced me to share my opinion on Matt Cutt’s latest blog post where he slams down Guest Blogging.
Another reason, why I was compelled to write this post is because, I offer guest blogging service myself.
(Oh, I missed the internal link opportunity to my service page? You know what, I don’t really care!)
Before I start, let me give you a little hint of the chaos on twitter today!
When Matt says something, we listen!
From all the blogs I liked Jayson Bagio’s post the most as it was short, to the point with a simple advice, Don’t Panic!
Let’s Read Matt’s Blog again!
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.
Hey! Were you doing guest blogging for links only? Or it was more about exposure, referral traffic, setting your image and more. While back, I wrote a post on Moz.com where I discussed the real benefits of guest blogging and “link” was the last benefit I discussed in it.
I got several links from Moz.com, as it is indeed an authoritative site but did it incredibly help me with rankings? not really! I am nowhere on the first page for guest blogging 🙁 but what I actually got from there were the real clients who were interested in the services I offer.
The email Matt shared in his post was I guess the indication of the quality he is talking about! And not only Matt Cutts, by even you and I ignore these kind of emails everyday and when I don’t I do this! 🙂
So, to be precise not only guest blogging, but quality assurance is the fundamental for any and every move you make as an SEO.
What I learned from Matt’s latest Blog Post?
Here are the following quick things, I learned from Matt Cutts latest post that created a chaos in the community.
What about SEOs offer guest blogging services, are they still relevant?
Yes and No!
If they are still creating regular content for sites that nobody reads, NO!
If they can create worthy content for the high quality sites, where actual people read and participate, Why Not!
So, will still write on other’s sites you know within your niche?